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The Psychology of Price

How to use price to increase demand, profit and customer satisfaction

By Leigh Caldwell

ISBN: 9781780590073

£14.99

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

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Imprint: Crimson

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