How They Started
How 30 business ideas made it big
By David Lester
Profiling 30 hugely successful global brands, this book explores how they came to have such international prominence. From Pizza Express to Dyson, these inspiring profiles uncover the remarkable stories behind well-known brands.
Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them.
- What happened first?
- How did they choose the name?
- How much did it cost to set up?
- Where did they find suppliers?
- How did they get their first customers?
- What problems did they run into?
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