How They Started

How 30 business ideas made it big

By David Lester
ISBN: 9781854584007
Pages: 256
RRP: £12.99

Profiling 30 hugely successful global brands, this book explores how they came to have such international prominence. From Pizza Express to Dyson, these inspiring profiles uncover the remarkable stories behind well-known brands.

Category: Crimson

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them.

This book is about 30 people like you. They all had an idea, and went on to start a business. From Innocent to Cobra to Dreams to Dyson, we reveal how some of the biggest household names businesses got of the ground, and those very first steps taken by their founders.
Answering questions such as:
  • What happened first?
  • How did they choose the name?
  • How much did it cost to set up?
  • Where did they find suppliers?
  • How did they get their first customers?
  • What problems did they run into?
You may also like…

The Business of Being Social

A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses

Crimson

The Psychology of Price

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.

Crimson

The Confidence Factor

Self-confidence is the key to success in life and confident people have a sense of purpose, believing anything is possible. Revealing the habits of self-confident people and the secret of their self-assurance and full of practical tips from successful people from all walks of life, that you can start using right now.

Crimson